RiverTown, FL
Every tile job starts with a free in-home measure and a written price. We check how flat the floor is (large tile needs a very flat floor), take up the old floor if it is coming out, add a crack-isolation membrane where the slab needs it, and plan the layout so the cuts land in the right places. Then we set the tile in thinset, grout it and clean the haze off. Sitting directly on the St. Johns River means RiverTown has some of the highest ambient humidity readings in St. Johns County. River-facing homes experience regular fog and morning dew that works into every gap and transition. We use commercial-grade moisture barriers and fully waterproof LVP for all ground-floor installations in RiverTown.
Floor tile runs $8–$25 per square foot installed, tile and labor together: standard ceramic or porcelain $8–$12, large-format and wood-look $12–$18, and patterns and mosaics $18–$25. That includes the tile, thinset, grout and moving your furniture. Taking out old tile is $4/sq ft, and any leveling is quoted at the measure. Showers, tub surrounds and backsplashes are priced per job. $500 job minimum. Tile is at least a two-day job: set one day, grouted the next.
We sell Emser Tile, Daltile and Happy Floors at our Philips Highway store. See tile installation, the tile installation cost guide, or financing.
Subfloor assessment and prep → layout planning and dry-lay to confirm pattern → membrane installation if required → thinset application and tile setting → spacer or lippage management → grouting with appropriate grout type (sanded, unsanded, or epoxy) → sealing if required.
RiverTown is all new construction, with homes being delivered from 2018 to the present. Dream Finders, Mattamy, and Lennar are among the active builders. Open floor plans with large sliding doors to lanai spaces are common — this indoor-outdoor connection means flooring transitions need to be carefully planned and executed with appropriate thresholds and transitions.
Sitting directly on the St. Johns River means RiverTown has some of the highest ambient humidity readings in St. Johns County. River-facing homes experience regular fog and morning dew that works into every gap and transition. We use commercial-grade moisture barriers and fully waterproof LVP for all ground-floor installations in RiverTown.
RiverTown attracts buyers who want St. Johns County schools with a waterfront lifestyle at a lower price point than Ponte Vedra or Nocatee. The community is growing rapidly and word of mouth is strong — Gator Carpet and Tile has built a network of referrals throughout the RiverTown Facebook groups and HOA forums.
In RiverTown, the typical home was built around 2009, 88% of homes are owner-occupied, 92% are single-family houses, and the median home value is about $535,000.
Most RiverTown homes are newer, so a lot of our work here is replacing the original builder-grade flooring with better, longer-lasting material.
Home facts: U.S. Census Bureau, American Community Survey 2020–2024.
Tile Installation in RiverTown
Both. We sell Emser Tile, Daltile and Happy Floors tile at our Philips Highway store, with samples you can take home, and the same company installs it. You get one written price and one call if anything needs fixing.
Larger format tiles — 24x24 or 24x48 — are increasingly popular in Florida because they have fewer grout lines, are easier to clean, and create a more seamless, modern look. They require a flatter subfloor and more skilled installation, but the result is worth it.
Cement grout should be sealed once it cures, and sealed again every year or so in wet areas like showers and entryways. Epoxy grout does not need sealing and resists stains better. It costs more and is priced separately on your quote.
Tile is at least a two-day job. We set the tile on the first day, and the grout goes in the day after, once the thinset has set. Bigger rooms and patterns take longer, and we give you the schedule at the measure.
We also serve these communities throughout Northeast Florida.
Get a free, no-pressure estimate from Gator Carpet and Tile. We've served RiverTown and Northeast Florida for over 30 years — we'll come to you, measure your space, and give you an honest price.
Monday–Friday 9am–5pm • Saturday 10am–1:30pm • RiverTown, FL and surrounding areas