RiverTown, FL
Vinyl plank, the waterproof kind, is the floor we put down most in Northeast Florida. It looks like wood, stands up to kids, dogs and beach sand, and feels warmer underfoot than tile. Gator Carpet and Tile sells and installs Shaw, Homelike and Parkay vinyl plank at one all-in price: the flooring, installation, standard prep, a vapor barrier on the slab, quarter round, transitions and moving your furniture.
Vinyl plank runs $8–$17 per square foot installed, all-in: good $8–$10, better $10–$13 and best $13–$17. That covers the flooring, installation, standard prep, a vapor barrier on the slab, quarter round, transitions and moving your furniture. Taking out old floors and stairs are written on your quote. $500 job minimum.
Plan on about one day for every 300 square feet of open floor, including prep and furniture moving. Cut-up rooms take longer: a 300 square foot kitchen with two islands is a two-day job. A 1,500 square foot whole house is usually about five working days.
We sell and install Shaw, Homelike and Parkay vinyl plank. See vinyl plank installation, whole-house vinyl plank package prices, or financing.
Whether you need new vinyl plank installed, an existing floor replaced, or a repair that saves you the cost of full replacement — we handle every stage of the job.
Gator Carpet and Tile's LVP installation process starts with a level subfloor — we fill low spots, grind high spots, and confirm flatness before the first plank goes down. We float our LVP over a quality underlayment (often built into the plank itself), stagger joints properly for a natural look, and cut cleanly around door jambs and transitions for a finish that looks factory-built.
Learn more →LVP replacement is one of the most common flooring projects we complete — whether replacing failed laminate, tired carpet, cracked vinyl sheet, or outdated LVP that doesn't match a home's current style. We remove the old material, address any subfloor issues it was hiding, and install new LVP that looks and performs like the floor should have from day one.
Learn more →Individual LVP planks that are cracked, chipped, scratched, or buckling can often be replaced without touching the rest of the floor. Because LVP floats as a system, damaged planks near walls or transitions can be accessed and replaced by working back from the nearest perimeter — often without disturbing the majority of the floor.
Learn more →Vinyl plank suits Florida living. A rigid-core plank will not cup in the humidity the way wood can, and it will not swell like laminate when water hits it. Almost every Florida home sits on a concrete slab, so we test the slab for moisture at the free measure, note it on your estimate, and lay a vapor barrier under every floating floor we put on a slab.
RiverTown is all new construction, with homes being delivered from 2018 to the present. Dream Finders, Mattamy, and Lennar are among the active builders. Open floor plans with large sliding doors to lanai spaces are common — this indoor-outdoor connection means flooring transitions need to be carefully planned and executed with appropriate thresholds and transitions.
Sitting directly on the St. Johns River means RiverTown has some of the highest ambient humidity readings in St. Johns County. River-facing homes experience regular fog and morning dew that works into every gap and transition. We use commercial-grade moisture barriers and fully waterproof LVP for all ground-floor installations in RiverTown.
RiverTown attracts buyers who want St. Johns County schools with a waterfront lifestyle at a lower price point than Ponte Vedra or Nocatee. The community is growing rapidly and word of mouth is strong — Gator Carpet and Tile has built a network of referrals throughout the RiverTown Facebook groups and HOA forums.
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In RiverTown, the typical home was built around 2009, 88% of homes are owner-occupied, 92% are single-family houses, and the median home value is about $535,000.
Most RiverTown homes are newer, so a lot of our work here is replacing the original builder-grade flooring with better, longer-lasting material.
Home facts: U.S. Census Bureau, American Community Survey 2020–2024.
Vinyl Plank in RiverTown
At Gator Carpet and Tile, vinyl plank in RiverTown runs about $8–$17 per square foot installed: good $8–$10, better $10–$13, and best $13–$17. You can get a ballpark for your rooms in about 60 seconds at carpetjax.com/price, and a free in-home measure gives you the exact price. Call 904-262-7304.
Rigid-core vinyl plank is waterproof through the plank itself, so spills, pets and wet feet will not hurt it. Some cheaper planks have a wood-fiber core that can swell, so check the core before you buy. Water that gets under any floating floor from a leak still has to be dried out.
Yes, if the tile is flat and solid. Floating plank can go right over it, though the floor may need some leveling first to get it flat. If the tile is cracked or loose, or the extra height would rub doors, it comes out first. We check it at the free measure and write both options on your quote.
Yes, if you have matching planks from the original installation or can source a match. Because LVP floats, we work from the nearest wall or transition back to the damaged plank, swap it, and reinstall — without adhesive and without visible disruption to the surrounding floor.
We also serve these communities throughout Northeast Florida.
Get a free, no-pressure estimate from Gator Carpet and Tile. We've served RiverTown and Northeast Florida for over 30 years — we'll come to you, measure your space, and give you an honest price.
Monday–Friday 9am–5pm • Saturday 10am–1:30pm • RiverTown, FL and surrounding areas