RiverTown, FL
Gator Carpet and Tile's LVP installation process starts with a level subfloor — we fill low spots, grind high spots, and confirm flatness before the first plank goes down. We float our LVP over a quality underlayment (often built into the plank itself), stagger joints properly for a natural look, and cut cleanly around door jambs and transitions for a finish that looks factory-built. Sitting directly on the St. Johns River means RiverTown has some of the highest ambient humidity readings in St. Johns County. River-facing homes experience regular fog and morning dew that works into every gap and transition. We use commercial-grade moisture barriers and fully waterproof LVP for all ground-floor installations in RiverTown.
Vinyl plank runs $8–$17 per square foot installed, all-in: good $8–$10, better $10–$13 and best $13–$17. That covers the flooring, installation, standard prep, a vapor barrier on the slab, quarter round, transitions and moving your furniture. Taking out old floors and stairs are written on your quote. $500 job minimum.
Plan on about one day for every 300 square feet of open floor, including prep and furniture moving. Cut-up rooms take longer: a 300 square foot kitchen with two islands is a two-day job. A 1,500 square foot whole house is usually about five working days.
We sell and install Shaw, Homelike and Parkay vinyl plank. See vinyl plank installation, whole-house vinyl plank package prices, or financing.
Free measure and slab moisture test → furniture moved → floor prep and any leveling → vapor barrier on the slab → floating plank installation with proper expansion gaps → quarter round and transitions → furniture back.
RiverTown is all new construction, with homes being delivered from 2018 to the present. Dream Finders, Mattamy, and Lennar are among the active builders. Open floor plans with large sliding doors to lanai spaces are common — this indoor-outdoor connection means flooring transitions need to be carefully planned and executed with appropriate thresholds and transitions.
Sitting directly on the St. Johns River means RiverTown has some of the highest ambient humidity readings in St. Johns County. River-facing homes experience regular fog and morning dew that works into every gap and transition. We use commercial-grade moisture barriers and fully waterproof LVP for all ground-floor installations in RiverTown.
RiverTown attracts buyers who want St. Johns County schools with a waterfront lifestyle at a lower price point than Ponte Vedra or Nocatee. The community is growing rapidly and word of mouth is strong — Gator Carpet and Tile has built a network of referrals throughout the RiverTown Facebook groups and HOA forums.
In RiverTown, the typical home was built around 2009, 88% of homes are owner-occupied, 92% are single-family houses, and the median home value is about $535,000.
Most RiverTown homes are newer, so a lot of our work here is replacing the original builder-grade flooring with better, longer-lasting material.
Home facts: U.S. Census Bureau, American Community Survey 2020–2024.
Vinyl Plank Installation in RiverTown
Rigid-core vinyl plank is waterproof through the plank itself, so spills, pets and wet feet will not hurt it. Some cheaper planks have a wood-fiber core that can swell, so check the core before you buy. Water that gets under any floating floor from a leak still has to be dried out.
Plan on about one day for every 300 square feet of open floor, including prep and moving the furniture. Cut-up rooms take longer: a 300 square foot kitchen with two islands is a two-day job. A 1,500 square foot whole house is usually about five working days.
For dog owners we suggest a wear layer of 20 mil or more and a top-of-the-line finish, like Shaw's Scuff Resist Platinum. For most other homes a 12 mil wear layer is plenty. We bring samples to the free measure and help you pick.
We also serve these communities throughout Northeast Florida.
Get a free, no-pressure estimate from Gator Carpet and Tile. We've served RiverTown and Northeast Florida for over 30 years — we'll come to you, measure your space, and give you an honest price.
Monday–Friday 9am–5pm • Saturday 10am–1:30pm • RiverTown, FL and surrounding areas